Is Finance Director Flo the ‘Orphan Annie’ of business? Asks Hywel Griffiths Finance Lead @YourBigPic.
I only ask because in panel discussions with Big Pic of late, Finance seems to have been an afterthought in some of the discussions. This really makes it difficult to have Financial Freedom.
Again, this is just an observation, not a complaint. So, would there be any reason for Flo to feel forgotten?
No business owner sets out to ignore any part of the business, but inadvertently the finance function can easily become forgotten. With increased regulations and global, national and local competition aligned with economic uncertainty; it is imperative that the business owners and managers take Finance as an integral role in order for the business to succeed. This will become apparent as we move on from this current financial situation.
There are certain areas in running the business, I feel, that compounds an already difficult situation –
- Not understanding the numbers;
- Not enough time on hand;
- Not having the right resources available.