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Does your business perhaps need to pivot to take account of business architecture changes?

What's on your pad?

Tell us your challenge

Greetings, Bryce Biggs here Strategy Lead at YourBigPic. Here to talk about pivoting in the context of Business Architecture. To recap, to pivot means fundamentally to change the direction of a business when you realize the current products or services are not meeting the needs of the market. Alternatively, it can be to change processes to reach the market.

One of ten types of pivots identified by Ries back in 2011 was a business architecture pivot. And the business architecture pivot is the one that we are going to discuss in today's session.

At the time, Ries wrote, he identified two basic forms of business architecture. Today, it is a greatly developed field and various frameworks have been identified to address it effectively. The BizBOK™ framework - the business architecture body of knowledge framework - essentially identifies eleven different elements that make up the business architecture framework, of which the two most central ones probably are capabilities and value streams. And they also identified some useful questions to ask about to the elements of your business architecture.

Diagram from

Today, business architecture is placed in the wider context of enterprise architecture - and enterprise architecture, in addition to business architecture, covers capital, governance, information, technology and security architecture. So, a review of your business architecture really needs a wide-ranging analysis of where you are.

Diagram from

An up-to-date review of your business architecture could well make sense. Can we help you examine it? Schedule a no obligation discussion with us at YourBigPic to explore how our six-lens, interactive, Wicked Challenges™ approach can help you pivot to your optimal future business opportunities.

Resource it

Securing the different kinds of Resources required that are essential for resolving Wicked Challenges™. Not solely People but the Knowledge, Skills, Budget, and Time.


Bringing  colleagues together in the same room on the same page. Insights shared, dots joined, turn challenges into opportunities and outcomes!


Describing the situation so that all stakeholders engage and develop shared meanings. As a result, embrace a shared commitment on what success will mean.


Encouraging innovative thinking to help make difficult choices and trade-offs and not be put off by the messy, combative, iterative ways decisions are often made.

Measure It

Scoring a realistic standard of success rather than a goal that is perhaps unrealistic. Towards improving Wicked Outcomes™ made-up of Solutions and Benefits.


Committing to multiple iterations is essential to maintain flexibility and build confidence in the journey. Regular checkpoints provide accountability.

We will apply the Wicked Challenges™ approach - a six-lens interactive way of tackling your necessary business architecture challenges. So, we will be looking at how to resource it, collaborate it, frame it, innovate it, measure it, and how to iterate it. All these lenses will enable us to get a very clear view of what your business architecture needs are.

 Thank you.