Connecting with the new High Street

Published: 20th August, 2021

Has the buzz of the high street gone forever?

50% don’t feel the need to visit the high Street due to the ease of online shopping;
25% feel safe enough to venture out to retail and hospitality outlets at the moment;
25% have even gone as far as stating cutting hair at home is safest;
29% state they would not visit the high Street as they did not trust public transport.

Personal behaviour has changed;
Shopping behaviour has changed;
Financial usage has changed;
Safety understanding has changed.

How will businesses be able to recoup financial outlays on storage, mortgage, rent etc

An interactive conversation around the financial impact of the pandemic and online shopping on the High Street. We use the BIG PICTURE® Board with business owners from Retail and Hospitality and those who who rent and own premises. Pulling and pushing levers of Finance and Change Management with connections in and around Challenges, Opportunities to re-educate people and businesses to a possible new way of life.

Time to tell your own story – let’s go ..

“Don’t save the high street – change it completely”

“Injecting more theatre and excitement into traditional high streets increases their appeal to customers across the board. If you don’t want town centres where skinheads are mugging grannies, you have to make them an attractive place to hang out.”

Mary Portas

The ‘webinar’ word doesn’t really describe what it is we do with our time in sessions. We love a conversation where everyone has the chance to contribute.

Participants are provided with the means to make connections thus drawing attention to the conversation that is going on around.

It’s how we roll!

We took this conversation to the Sector level huddling around the BIG PICTURE® Board to make connections around the Customer journey to have two way meaningful, inspiring and engaging conversations. It was striking how quickly the Board developed at the same time the conversation was going on. We don’t mind this kind of multi-tasking in fact we encourage it allowing us to cover more ground in the available time- more Challenges turned into more Opportunties. We developed a shrared understanding to guides them to set mutually agreed objectives for those in a position to make the necessary changes. More importantly it connects people to their community through conversation, helps them feel valued.

Towards the end we demonstrated how a free-flowing conversation is brought back to a focused short-list of Opportunities which, like a holiday snap, everyone remembers the part they played. As such we hope to have given you an insight into how we can help you facilitate this engagement and collaboration in your organisation or community.

YOUR TAKE AWAY

We’d love you to take the time to watch the highlights and either way here are our brief notes about what you can take away from the session for connecting to the new High Street:

1. A Cultural collaboration only for the experience it provides visitors but also for the shared funding possibilities- great connection Jonny Moss!

2. Encouraging a community of retailers amongst those who are neighbours as often happens more in shared spaces such as markets- thanks Kevin Watson!

3. Encouraging ways to bring the experience from the High Street to the community and back in the way parades provide a sense of belonging- super point Bev Holden!

4. In the limited time at the end a challenge to the way we think about the way the question is posed from Austin Merrett, Change Partner @YourBigPic, “Don’t save the high street – kill it off ..” which is very much along the lines Mary Portas described her view.

With more time in your community we would make further connections, unpack details and strenghen the top Opportunities to create an action list of what comes next.

WHAT NEXT ?

Please do ask us to help you achieve this same impact in your organisation. We can deliver this activity for you and at the same time upskill your team to take over the delivery. You can weave this into your ongoing activities which means you’re paying once for resources and deploying them many times across your organisation.

Find out more about our approach for Engaging Finance led by Hywel Griffiths. You can have a go yourself by printing and writing on the resource within the brochure you can download. The stuff we care about is all over our YouTube channel @YourBigPic. I would love to take you through a taster of BIG PICTURE® in a Webinar you can sign-up for here. Thanks for reading!