Engaging the Automotive Industry

Published: 3rd May, 2021

An already large and growing industry has many changes afoot. This is a demonstration of how we can use the BIG PICTURE® Board to rally around a conversation in this case plotting the transition towards the 2030 target. We were ready with our Challenge Symbols for this one! An example being the need to invest in the charging infrastructure required to keep the show, in this cars, on the road. We used the Board to set a context around the value the Industry brings for the yellow Customer Journey. As such it’s a way to reframe a complex problem whichever way you look at it. An example of this are the impacts of the lack of charging infracture in both the Marketing and Operations area.

We were led through with Finance Lead Hywel Griffiths supported by Strategy Lead Bryce Biggs. Industry knowledge was fed in by Ben Crompton. Thanks to one and all for a thoroughly engaging conversation! As a simulation of how we work it through please do ask us how we can bring your team or community onto the same page. It’s the pace and clarity that is striking keeping a natural yet structured conversation. Because it’s your colleagues making and doing the connections continue to flow before, during and after the event itself.

Today’s economies are dramatically changing, triggered by development in emerging markets, the accelerated rise of new technologies, sustainability policies, and changing consumer preferences around ownership. Digitization, increasing automation, and new business models have revolutionized other industries, and automotive will be no exception. These forces are giving rise to four disruptive technology-driven trends in the automotive sector: diverse mobility, autonomous driving, electrification, and connectivity.

Driven by shared mobility, connectivity services, and feature upgrades, new business models could expand automotive revenue pools by about 30%, so up to $1.5 trillion.

McKinsey & Company, 2016

With the complexity at play here it’s natural that key players in it take a limited point of perspective as one way to make sense of things. This isn’t as effective, in our opinion, as broadening the horizons and helping key stakeholders through using a straightforward framework to draw attention to the key areas of focus and connection. So we encourage simplifying the essential parts so we spend more time together making the connections. This can only be achieved in the time you have if your positioning is as simple as it can be without being any simpler.

When we’re dealing with the whole Industry then being aware of the layers is useful to pitch the prompts and questions at the right level. By which we mean the:

– Organisational level to communicate the new realities in this post/living-with’ Covid-19;
– Divisional and Department level to understand what the inevitable changes have meant for the interrelationships when serving the customer;

– Team level to work through the practicalities and emotional aspects of some people being in the workplace and others continuing to work from home; and
– Individual level where some people may be anxious about returning to the workplace, having concerns about competence, confidence and relationships.

In doing so for businesses operating in the sector can be broadening their horizons educating the community they serve. To be successful the Challenges and Opportunities that are discovered need to find their place in terms of structure in order that coherent and complete Business Cases are developed. Without them there will be casualties in what is a fast-moving industry with a heavy dependency on grants and Government policies.

The ‘webinar’ word doesn’t really describe what it is we do with our time in sessions. We love a conversation where everyone has the chance to contribute.

Participants are provided with the means to make connections thus drawing attention to the conversation that is going on around.

It’s how we roll!


If you’re operating in this sector then a conversation that gets your team onto the same page is essential to develop complete and fit for purpose Business Cases. This becomes a risk mitigation exercise to ensure the Challenges on the horizon are understood and have a form of activity to counter.

From the Customers’ perspective the biggest Challenge appears to be working out the numbers to ensure that the investment stack up. Often an emotional purchase buying your next new car will need some degree of hand-holding to ensure there isn’t the next PPI hiatus. Regulation can play a role here but often this comes too late to help the early adopters make sense of an incredibly complex picture.

Time to tell your own story – let’s go ..


Please do ask us to help you achieve this same impact in your organisation. We can deliver this activity for you and at the same time upskill your team to take over the delivery. You can weave this into your ongoing activities which means you’re paying once for resources and deploying them many times across your organisation.

Find out more about our approach for Engaging Finance led by Hywel Griffiths. You can have a go yourself by printing and writing on the resource within the brochure you can download. The stuff we care about is all over our YouTube channel @YourBigPic. I would love to take you through a taster of BIG PICTURE® in a Webinar you can sign-up for here.

Thanks for reading!