In this voice note we tell the story of George Evans and his wrestle with whether or not to pivot his business. An influential board member has raised the idea at a recent board meeting. George is in the early stages of deciding what pivoting means and whether to start the journey towards pivoting the business.

What is it? Why should we do it? When should we do it? How should we do it? Who should we do it with? Where in the business should we do it? What tools will we need to do it?

We will join George as he embarks on the journey.

As Dorothy says to her dog in the 1939 movie, The Wizard of Oz, “Toto, I've a feeling we're not in Kansas anymore.”